Engaging Businesses: Why?
Strengthen our local economy
Develop our business community
The Saint John Pattern of Life Data project will strengthen the Uptown Saint John business community and drive the economic activity in our local economy. Citizens, businesses and the downtown community at large are engaged with this project to create transformational changes in our community.
The project purpose is to better analyze and understand how people interact with our uptown, in both vehicular and pedestrian context. We will take conditions, such as traffic, parking, weather, cruise ship season and festivals and events, and analyze how they impact the uptown core. This data will be digested and presented to demonstrate trend analyses on the direct result of these conditions on the local economy across all sectors including retail, entertainment, restaurant and tourism. The results will drive and inform capital project decisions, better understand underperforming and overperforming regions in the city and predict and model future decisions based on historical information for any given geographic locations.
The information that these data sets provide is unique to the city of Saint John and will enable better business decision making processes, introduce new revenue opportunities and provide citizens with data backed stories to support business in the city.